It the 21st century, mass communication is one of the fastest ways to disseminate information, entertain different sets of audiences and educate people. In our fast-paced life, various mediums of mass communications like television, newspaper, radio, print or digital are woven into our day-to-day routine.
With the rise in awareness regarding the importance of a mass communications degree or professionals in this domain, many myths have developed around the field. At the same time, there are a few facts that are still not known to professionals or students aspiring for a career in this field.
So in this blog, we bring you some of the key myths and facts regarding the field of mass communication in India.
Myths About Mass Communication
1. Mass Communication Is Not For Introverts : “You usually do not talk much and stay aloof, are you sure you want to pursue a career in mass communication?” This is a common question that introverts planning a career in this field face. It is usually perceived that introverts cannot make good professionals in this field. However, this is a total misconception. Mass communications requires smart and creative thinkers and not extroverts.
2. Mass Communication Means Screen Time : Among the many mediums of mass communications, journalism is the most well-known field. This is one reason why most individuals assume that a career in mass communication will only give them an opportunity to be on screen. However, this is not the case. Public relations professionals, writers, designers, and digital marketers work in fields of mass communication without getting any screen time throughout their life.
3. Mass Communication Requires No Studies : To engage the audience, content is required. Creating engaging content that attracts the target audience requires deep knowledge of the market. Mass communication professionals gain this understanding through courses provided by various colleges. These courses include completion of case studies, assignments, exams, internships, and on-field training, which help to develop an acumen that ensures greater success for a business.
4. Mass Communication Involves Only Journalism : While journalism remains the most renowned means of mass communication, other mediums like print media, digital media, public relations, and corporate communications provide a magnitude of job opportunities to professionals.
5. Mass Communication Does Not Require Specific Knowledge : Be it journalism, public relation, digital marketing, or corporate communications; every domain of mass communication requires a specific set of skills and knowledge. These skills can be acquired by undergoing a degree or through practical experience.
Facts About Mass Communication
1. The Field Offers Plethora Of Jobs : The number of jobs created in different fields of mass communication is increasing manifolds each year. Students or professionals with an adequate set of skills have high chances to get a job right after completion of the degree in any part of the world.
2. Mass Communication Fields Require Critical Thinking : Every field requires a certain set of skills to ensure a successful career. In the field of mass communications, students or professionals with greater critical thinking abilities are more likely to achieve the goals of a business. Therefore, individuals must focus on developing critical thinking abilities if planning to join the fast-paced field of mass communication.
3. Networking Is Important : In any domain of mass communications, networking is very important. This is because all the mediums of communications are interlinked and dependent on each other to a great extent. So, if you are planning to join any of the fields, get ready to build some good connections within the industry.
4. Business Understanding Is Necessary : Start-ups, corporate hubs, government, and even local businesses require mass communication mediums to reach the right set of audience. Professionals aspiring to join this domain of study must gather complete knowledge of business management to ensure better results of communication activities.
5. Work On Multiple Levels : The field of mass communication is very dynamic. Professionals must stay updated with the changing trends and also be prepared to work on multiple profiles in case of need.
We hope these myths and facts can help you make an informed decision about joining the field of mass communication as a career. At Sangam University, we offer a bachelor’s in mass communication (BMC) and a master’s in mass communication (MMC) to all students planning a career in this feild. Ranked among top universities in Rajasthan, at Sangam University, we ensure high-quality education and practical learning is provided to the students. Visit the course page for more details of the dynamic mass communication course offered.
